For overall rudiness or dark spots, the easiest way to even out your skin tone is with a beauty balm cream (aka BB cream). BB creams were originally used in Asia, where bright, even skin tone is prized above all else. A BB Cream is a true, all-in-one products that can conceal imperfection, brighten your skin and even out your skin tone. At the same time, most will moisturize and offer SPF protection.
Application tip: Use a BB Cream alone when you just need a touch of coverage or under foundation. Apply it all over your face with your fingers or a sponge. Look for one that is a close match to your skin tone or a hair lighter.
To try: Maybelline Dream Fresh 8–in-1 Beauty Balm Skin Perfector. It’s available in five shades.
Hiding a pimple requires a concealer that won't budge and will spot treat. Look for formulas that are oil-free, noncomedogenic (meaning it won't lead to more breakouts)and contains salicylic acid to fight the bacteria that leads to blemishes.
Application tip: Look for a product that has a sponge applicator tip or brush on tip so that you don't have to touch your pimple with your fingers, which can cause future breakouts. Dab on the concealer, don't rub it, then let it set. Finish with a light dusting of powder for all day coverage.
To try:Neutrogena SkinClearing Blemish Concealer. It's available in four shades.
Covering under eye circles is trickier than it seems. The area tends to be dry, so some concealers can settle under eyes and exaggerate any fine lines you have. On the other hand, if you pick to creamy or oily a product, your eye makeup, including your mascara, can run and streak. The best option is a concealer that is somewhere in the middle, with moisturizing properties but a formula that grips.
Application tip: If you have time, using a concealer brush offers a lot of payoff. You'll get the product exactly where you want it, will use the perfect amount and it will stay put longer. Fingers are OK for rushed mornings.
Use the product only where you need it—don't drag it out to the outer corner of your eyes, where fine lines are most likely to show up. Concentrate on covering the circles, making sure you cover the inner corner of your eye lids where the darkness is likely to show up.
To try:Tarte Maracuja Creaseless Concealer. It's moisturizing without being oily and comes in a thick, creamy formula that won't budge. It's available in five shades.
Application tips: Choose a color two shades lighter than your complexion and use a brush or your fingers to apply. Setting with powder will help the concealer stay put all day long.
For larger areas, apply a paler color to the edges and a darker color on the scar or tattoo itself. Smooth the edges with a brush and blend the colors together.
To try:Make Up For Ever Full Cover Concealer. It is available in 13 shades.